Airbnb.com offers a range of accommodations around the world with unique and local experiences.
North Star Metric: Increase bookings and User engagement
I propose following Two features that could potentially help Airbnb become forward-thinking leader in the travel industry are:
- The Loyalty Program could reward repeat customers with points, discounts or unique experiences. This leads to an increase in booking frequency and higher overall user spend which can drive long-term growth in platform usage.
- Enhanced Sustainability Initiatives can be introduced into the booking process by integrating carbon offset options, or by promoting eco-friendly properties, or by providing hosts with resources to make their properties more sustainable. This can increase user satisfaction and attract a demographic that may have higher lifetime value that leads to increased bookings driving up engagement and retention on the platform.
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